Skye Waterson

What Skye talked about

Skye Waterson discussed coaching entrepreneurs with ADHD, arguing that most of her clients already understand business fundamentals but lack ADHD-specific processes to act on that knowledge. She described standard prioritization tools like the Eisenhower Matrix as poorly suited to ADHD working memory limits, favoring brain-dump-and-filter approaches instead, and talked about stacking sensory rewards to help with task initiation given how ADHD brains may process dopamine differently.

She also addressed emotional dysregulation and rejection sensitivity, describing them as underexamined factors that make the rejection-heavy nature of entrepreneurship particularly difficult for people with ADHD. She pushed back on the idea that struggling founders simply need to work harder, pointing instead to identifying business bottlenecks and building sustainable systems rather than pursuing burnout-driven strategies like 'dopamine detoxing.'

The show

The Total Entrepreneur is a weekly conversation with founders, researchers, and health experts about what actually moves entrepreneurial performance across mind, body, spirit, and business.